Foundations
Build confidence while keeping risk low.
- Identify your ideal clients
- Clarify your services
- Choose the right environment to work from
- Avoid costly mistakes early on
Principled Growth
· Your Private Practice Coach
Become The Best Private Practice Owner You Can Be
Coaching for Private Practice Owners in Physiotherapy, Sports Therapy and Other Rehab Professionals
Watch · Expert Coaching for Success
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The challenge
You've spent years developing your clinical skills.
But nobody teaches you how to build and develop your private practice.
The result?
- 01Uncertainty about where to start
- 02Empty spaces in your diary
- 03Too much reliance on social media and advertising
- 04A lack of confidence in charging what you're worth
- 05Feeling overwhelmed by business advice that doesn't fit healthcare professionals
I help clinicians build and develop sustainable private practices through a simple, proven framework based on over a decade of real-world experience growing a six-figure clinic from scratch.
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The Principled Growth Framework
A practical roadmap for building and sustaining a clinic that supports your life, your values and your long-term goals.
Visibility
Put yourself in front of the right people.
- Build relationships with local professionals
- Develop referral networks
- Deliver workshops and community events
- Become known for your expertise
Momentum
Gain your first clients and build confidence.
- Create exceptional client experiences
- Generate word-of-mouth referrals
- Build trust and credibility
Sustainable Services
Create offers that genuinely help people.
- Treatment pathways
- Packages and programmes
- Long-term client relationships
- Additional revenue streams
Simple Systems
Build a business without unnecessary complexity.
- Booking systems
- Payments
- Notes and processes
- Basic business operations
Mindset & Ownership
Develop the confidence to succeed.
- Overcome self-doubt
- Take ownership of your growth
- Learn from setbacks
- Stay optimistic and focused
Sustainable Growth
Grow steadily without burnout.
- Increase your impact
- Improve your income
- Expand your services
- Build a business that lasts
Accountability & Support
Stay on track with regular coaching and guidance.
- Monthly coaching sessions
- Honest feedback
- Action plans
- Ongoing support
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What Makes This Different?
Building a successful practice isn't just about business strategy — it's about developing the person behind the practice too.
I can help you build confidence, develop resilience, create a sustainable clinic and grow into the clinician and business owner you want to become.
My approach is built around:
- Keeping risk low
- Playing the long game
- Building confidence through action
- Ethical growth
- Accountability
- Personal ownership
- Sustainable success
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About Me
I'm Dave Adkins, founder of Principle Physiotherapy.
Over the past decade, I've grown Principle Physiotherapy from a student project into a successful six-figure clinic with a loyal client base and a multidisciplinary team.
I've made the mistakes, learned the lessons and developed a model that prioritises sustainability, quality care and long-term success.
Now I help other clinicians do the same.
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Coaching Options
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One-to-One Coaching
Personalised support tailored to your stage of business.
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Small Group Coaching
Learn alongside other clinicians facing similar challenges.
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Ongoing Mentorship
Regular accountability, guidance and support as you grow.
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Get started
Book a Free Discovery Call
Whether you're just starting out or looking to build a more fulfilling and sustainable private practice, let's discuss where you are now and where you'd like to be.
Email me on principled-growth@outlook.com